Services

Six disciplines. One coherent stack.

We provide the technical implementation and strategic oversight required for reliable, enterprise-grade marketing analytics.

[01] Catalogue

S/01

Build

GA4 & GTM Infrastructure

Robust, scalable, and documented GA4 & GTM implementations — from consent to BigQuery.

—Server-side GTM container

—Event schema + taxonomy

—Consent Mode v2 + IAB TCF

—Cross-domain tracking

—BigQuery daily export

—Developer docs

3–6 weeks

Let’s talk

S/02

Build

Funnel & Conversion Tracking

Precise event tracking to map user journeys, attribute revenue, and close the CRM loop.

—Multi-touch attribution

—CRM closed-loop

—Offline conversion sync

—Conversion API

—Custom audience pipelines

—QA playbook

4–8 weeks

Let’s talk

S/03

Report

Executive & Team Dashboards

Custom Looker Studio dashboards blending data sources for the KPIs that matter.

—Executive KPI dashboard

—Channel performance views

—Funnel attribution dashboard

—Agency/client roll-ups

—Self-serve filters

—Slack/email automation

2–4 weeks

Let’s talk

S/04

Operate

Dedicated Analytics Support

A dedicated analytics engineer as an extension of your team — Slack-first support during business hours.

—Dedicated analytics engineer

—Slack-first support

—Monthly roadmap

—On-call validation

—Quarterly strategy session

—Documented runbook

Monthly retainer

Let’s talk

S/05

Operate

Automation & Integration

Data pipelines connecting analytics with CRM and business-critical systems.

—Reverse-ETL

—Webhook pipelines

—Anomaly detection + alerts

—CRM enrichment + scoring

—Scheduled syncs

—Monitoring dashboard

2–6 weeks

Let’s talk

S/06

Trust

Data Governance & Audits

Comprehensive audits and governance frameworks for long-term data integrity.

—Tag + event audit

—Naming convention guide

—Access control review

—PII + compliance check

—Gap report + 90-day roadmap

—Living documentation

2–3 weeks

Let’s talk

[02] Pricing

Project

Single discipline, scoped fixed-fee.

Custom

Dedicated specialist✗

GA4 + GTM build✓

Server-side tracking✗

Funnel + attribution+ add-on

Executive dashboards+ add-on

Slack-first support✗

Quarterly roadmap✗

Documentation site+ add-on

Foundation

Most chosen

Full build across 3 disciplines.

Custom

Dedicated specialist✓

GA4 + GTM build✓

Server-side tracking✓

Funnel + attribution✓

Executive dashboards✓

Slack-first support✗

Quarterly roadmap✗

Documentation site✓

Operate

Foundation + ongoing analytics partner.

Custom

Dedicated specialist✓

GA4 + GTM build✓

Server-side tracking✓

Funnel + attribution✓

Executive dashboards✓

Slack-first support✓

Quarterly roadmap✓

Documentation site✓

[03] Process

WK 0

1. Discovery

45-min assessment. Gap report. SOW scoped to actual problems.

Gap reportSOWSlack channel

WK 1–2

2. Architecture

Event schema, naming, data flow diagrams. Your eng team signs off before production.

Event taxonomySchema docData flow

WK 2–5

3. Build

Tags, server-side, conversion APIs, dashboards. Test env first, prod with QA.

GTM containerDashboardsBigQuery

WK 5–6

4. Validation

A/B new vs. old for 2 weeks. Side-by-side dashboards prove parity.

Parity reportQA runbook

WK 6+

5. Handoff or Operate

Full documentation handoff — or transition to retainer.

RunbookLoom walkthroughsRetainer

[04] Questions

Yes — most engagements involve partnering with your engineers on GTM container deployment, consent mode implementation, and data layer specs. We do PRs, not slide decks.

Almost always GTM (web + server-side). It's the industry standard for a reason: version control, role-based access, preview mode. We've migrated teams off Segment, Tealium, and hardcoded snippets into GTM.

Fine. We've built on Snowflake, BigQuery, Redshift, and Postgres. Our dashboard and reverse-ETL work is warehouse-agnostic.

Every engagement is scoped and priced to the work involved. Most new clients start with a Foundation build that covers 3 disciplines end-to-end. Book a discovery call for a custom quote.

Always. We routinely work under enterprise NDAs and can provide references from comparable engagements under separate NDA.

Yes. Every engagement ends with documentation, Loom walkthroughs, and optionally a live training session. If your team can't operate the stack without us, we built it wrong.

[ ⌖ ] Next step

Start with whichever piece is most broken.

A 45-minute assessment tells us what’s worth fixing first. No commitment.

Talk to a specialist →Email us