About OPIN
We make marketing data worth trusting.
OPIN is a specialized analytics consulting firm. We build, manage, and document the trusted data infrastructure that powers marketing decisions.
At a glance
I.
Show the work.
Every dashboard is reproducible. Every metric has a definition you can click into. No black-box reporting.
II.
Document or it didn't happen.
If your team can't operate the stack without us, we built it wrong. Every engagement ships with runbooks and Looms.
III.
Ship in production.
We work in PRs, not slide decks. Real commits, code review with your engineers, version-controlled config.
IV.
Numbers, then narrative.
Recommendations have to tie to a dashboard cell. No vibes, no slideware insights detached from the data.
Founded in India
Started as a focused team building GA4 implementations for D2C brands and med spas.
First agency partnership
White-labeled analytics for a top performance agency, proving scalable delivery.
Server-side practice
Built dedicated server-side GTM + Conversion API practice as iOS/cookie deprecation hit.
Growing across 3 continents
Remote-first team serving clients across North America, Europe, and APAC.
Saloni
Co-founder & Operations Lead
India
01
Capture
GA4
GTM
Server-side GTM
Conversion API
Consent Mode v2
02
Store
BigQuery
Snowflake
Postgres
Redshift
03
Model
dbt
Dataform
Looker
Cube
04
Activate
Hightouch
Census
Customer.io
Klaviyo
05
Visualize
Looker Studio
Tableau
Metabase
Power BI
[ ⌖ ] Next step
Want to work with us?
We partner with teams across NA, EU, and APAC. Let’s talk.