GA4 · GTM · LOOKER STUDIO · BIGQUERY

Marketing data, finally worth acting on.

We build, fix, and manage the analytics infrastructure that marketing teams depend on — GA4, GTM, server-side tracking, and executive dashboards.

Get a free tracking audit →See how we work

Live · Client roll-upLast 30d

+28%

Avg. attribution lift

+28%

Client retention

94%

Dashboards delivered

200+

Geographies served

GA4 implementation✦Server-side GTM✦Funnel attribution✦Looker Studio✦Data governance✦BigQuery pipelines✦Conversion API✦Consent Mode v2✦Marketing mix modeling✦Dashboard ops✦GA4 implementation✦Server-side GTM✦Funnel attribution✦Looker Studio✦Data governance✦BigQuery pipelines✦Conversion API✦Consent Mode v2✦Marketing mix modeling✦Dashboard ops✦

[01] The problem

For enterprise and high-growth teams, “good enough” analytics isn’t.

01 / 03

−18%

Wasted ad spend

Median ad spend leakage found in analytics audits.

02 / 03

1 of 3

Flawed strategy

GA4 setups found with broken conversion tracking.

03 / 03

63%

Lost confidence

Of marketers say they don't trust their own data.

What we do

Six disciplines. One coherent stack.

Our approach →

[02] Services

Six disciplines. One coherent stack.

S/01Build

GA4 & GTM Infrastructure

Robust, scalable, and documented GA4 & GTM implementations, including server-side tracking.

—Server-side GTM

—Event schema

—Consent Mode v2

—BigQuery export

S/02Build

Funnel & Conversion Tracking

Precise event tracking to map user journeys and attribute revenue accurately.

—Multi-touch attribution

—CRM closed-loop

—Conversion API

—QA playbook

S/03Report

Executive Dashboards

Custom Looker Studio dashboards blending data sources for KPIs that matter.

—Executive KPI views

—Channel performance

—Self-serve filters

—Automated alerts

S/04Operate

Dedicated Analytics Support

Ongoing management, validation, and strategic guidance as an extension of your team.

—Dedicated engineer

—Slack-first SLA

—Monthly roadmap

—Quarterly strategy

S/05Operate

Automation & Integration

Data pipelines connecting analytics with CRM and business-critical systems.

—Reverse-ETL

—Webhook pipelines

—Anomaly detection

—CRM enrichment

S/06Trust

Data Governance & Audits

Comprehensive audits and frameworks for long-term data integrity.

—Tag audit

—Naming conventions

—Compliance check

—Gap report + roadmap

[03] Reporting

Dashboards that inspire confidence.

Attributed revenue

$4.82M

▲ 31.4%

Blended CAC

$184

▲ 12.6%

MQL → SQL rate

38%

▲ 4.2 pp

ROAS

6.4×

▲ 0.9×

PIPELINE BY WEEK · LAST 12 WEEKS

[04] Track record

Representative outcomes

“

OPIN gave us the infrastructure to scale ad spend confidently. We finally have full visibility into what drives high-value appointments — not just clicks.

J. Mendez, Head of Growth

Multi-location med spa

−30%

Cost-per-lead

Healthcare

Rebuilt funnel attribution, connecting GA4 ↔ CRM for a multi-location healthcare brand.

100%

Marketing visibility

D2C

Consolidated 3 dashboards into one executive view for a high-growth D2C brand.

Agencies white-labeled

Agency

Scalable analytics infrastructure serving dozens of clients under agency brand.

See all case studies →

[05] Who we partner with

Three audiences. One shared belief: data is leverage.

A/01

High-growth D2C & Med Spas

Pain → Can't attribute booked revenue to specific ad channels.

Fix → Closed-loop tracking from click to appointment/purchase.

$2M–$50M ARR

Performance marketing

Multi-location

A/02

Enterprise Marketing Teams

Pain → Data is fragmented across platforms with no single source of truth.

Fix → Unified analytics infrastructure with governed, auditable data.

$50M+ ARR

Cross-functional teams

Multi-market

A/03

Digital & Performance Agencies

Pain → Client reporting is manual, inconsistent, and unscalable.

Fix → White-labeled dashboards and analytics ops as a service.

20–200 clients

White-label ready

Monthly retainers

[06] Free assessment

Is your analytics foundation enterprise-ready?

Request a complimentary assessment to identify critical gaps in your tracking, governance, and reporting infrastructure.

Get a free tracking audit →Email us

NDA on request · 5–10 business days · no obligation

OPN-AUDIT-2026 · Scope● COMPLIMENTARY

✓

Full-funnel conversion tracking review

✓

GA4 + GTM configuration health check

✓

Server-side tracking & Consent Mode v2

✓

Attribution model + UTM hygiene

✓

Dashboard accuracy validation

✓

Data governance maturity score

Output: gap report + roadmap5–10 days