Case Studies
Real teams. Real numbers.
Three representative engagements — with the process, rigor, and outcomes documented.
At a glance
Illustrative case studies based on representative engagements. Client names and details are fictitious. Metrics reflect typical project outcomes.
−30% cost per booked appointment in 90 days.
−30%
Cost per booked appointment
+62%
Attribution coverage
$184K
Recovered monthly ad spend
Challenge
Cost-per-lead climbing for 6 months straight. No visibility into which channels drove booked appointments vs. tire-kickers. Attribution was last-click GA4 default — useless for a 14-day booking cycle.
What we built
- —GA4 + server-side GTM rebuild with custom event schema
- —Closed-loop CRM attribution (Salesforce → GA4 → dashboards)
- —Executive dashboard with CPL by channel, location, and service line
One dashboard. Three teams. Zero spreadsheet exports.
100%
Marketing visibility
12hr
Saved per week (CMO office)
+18%
Email-attributed revenue
Challenge
CMO, performance team, and merchandising each had their own 'source of truth' — three dashboards with conflicting numbers. Weekly reporting took 12 hours of manual exports.
What we built
- —Unified Looker Studio suite pulling from BigQuery + Shopify + Meta
- —Automated daily data pipeline replacing manual CSV workflows
- —Self-serve filtering for channel, product line, and cohort analysis
White-labeled analytics across 60+ clients.
3+
Agencies white-labeled to date
+34%
Strategist time on strategy
28%
Higher client retention
Challenge
Agency strategists spent 40% of their time building manual client reports instead of optimizing campaigns. No standardized tracking across client accounts.
What we built
- —White-label GTM template deployable across all client accounts
- —Agency roll-up dashboard with per-client ROAS, spend, and status
- —Automated alerting for anomaly detection across the portfolio
[ ⌖ ] Next step
Want a tailored case from your industry?
We can share NDA’d briefs from comparable engagements on a discovery call.